Kawan 2 Remix
When Tigerstyles came to us they were looking for something different from their usual style of music video which till then was mainly live action. Kawan 2 was a brilliant bhanagra song featuring Bikram Singh and Gunjan which shot to No.1 position on the iTunes UK World Singles Chart, No.1 on the BBC Asian Network Official UK Downloads Chart and No.4 in the iTunes USA World
Singles Chart on release and when the remix of Kawan 2 came out you would expect anything but ordinary. The remix was given a EDM touch mixed with soulful voice and three different drops, inspired from the original where the song took a new turn every time each vocalist made their vocal entry.
Entering the world of the Crow Master. The Crow is mostly symbolized with prophecy and mysticism. So we tried to stick with that belief and expand on those lines. From here on the idea was to create a dark and intriguing visual that goes well with the notion on which the track was created. We not only tried to stick to the core essence but also wandered a bit on the abstract side of it. The output hence was a mix to slow and fast paced visual storyline which complements the beautiful tune.
Ultra Web Solutions
Scope Ace Solutions
Taking the audience by surprise! From the time the remix was produced Tigerstyles were very clear about going experimental with the video for their existing audience base. It was all about an entirely new experience for their fans and how they engage in seeing things in a new perspective. We were quite confident that given the style and treatment of the visuals it would be well taken, especially by the youth.
The results were no surprise. On its release the video created quite a buzz on various media outlets especially in the UK Punjabi circuit, adding more admirers to their existing fan base. The video got featured in the top charts BBC Asia Network and Brit Asia TV. It also got featured in the upcoming and trending music videos on MTV Iggy.